This is something interesting that you can link in with a discussion about the Internet and the news. An Internet meme is something that spreads quickly from person to person via blogs, social networking etc. Think about how people respond quickly to news items or generate rumours about celebrities etc.
http://en.wikipedia.org/wiki/Internet_meme
Thursday 27 May 2010
Monday 17 May 2010
Points from the examiners
I have summed up the examiners report for the entire critical perspectives unit below:
General Comments;
The level of expectation from the examiners is high. Across all 3 questions you need to sustain a high level of theoretcial discussion. You need to theorise your own production processes, analyse your own outcomes using key media concepts and discuss a contemporary media issue with the use of a range of theoretical arguments.
Section A;
1a ) Stronger answers will offer a range of examples. You need to reflect on processes, logistics and the mechanics of production. You need to discuss more and less successful decisions you made as this will allow for more deatiled critical reflection.
1b) You must demonstrate a high level of understanding regarding the theorectial concept you're dealing with. Is it straightforward or more complex? You must evidence wider reading and theorectial research you've undertaken on the area in question in realtion to specific areas of your production. You must demonstrate a familiarity with the concept in question and the theorists incolved with it. You should only refer to one production.
General Comments;
The level of expectation from the examiners is high. Across all 3 questions you need to sustain a high level of theoretcial discussion. You need to theorise your own production processes, analyse your own outcomes using key media concepts and discuss a contemporary media issue with the use of a range of theoretical arguments.
Section A;
1a ) Stronger answers will offer a range of examples. You need to reflect on processes, logistics and the mechanics of production. You need to discuss more and less successful decisions you made as this will allow for more deatiled critical reflection.
1b) You must demonstrate a high level of understanding regarding the theorectial concept you're dealing with. Is it straightforward or more complex? You must evidence wider reading and theorectial research you've undertaken on the area in question in realtion to specific areas of your production. You must demonstrate a familiarity with the concept in question and the theorists incolved with it. You should only refer to one production.
Tuesday 11 May 2010
Exemplar Answer from January 2010
Here is an exemplar answer from January 2010. It scored 32/50 (level 3) so there is still a lot of room for improvement. The examiner said: Fluent and clear, lacks some more specific theories around web 2.0 and 'long tail' becomes repetitive and range is limited.
‘The impact of the internet on the media ‘is revolutionary". This is a statement that I definitely agree with, the advancement in all areas of the media since the internet is massive, weather it be for positive or negative reasons, it has still had massive affect.
To start of, the internet used to be a place for browsing, there was media online, news, videos, articles, lots of information that the viewer could take in, this in itself was a massive advancement, that’s when web 2.0 was introduced.
Web 2.0 is what has allows us, as consumers to interact and be part of things online. Before, you could only read, only watch, whereas now, we can publish things online, we can have our works comment on, and we can comment on others. The internet in terms of media has bought people together, sites like youtube are revolutionising in themselves.
Before web 2.0 and youtube people would only watch professional videos, that’s because the professionals were the only people that had access to different forms of showing their work. If someone were to invite you to watch an amateur video of someone singing a song really badly for example, you wouldn’t have seen the appeal. But now with the introduction of the internet and web 2.0 amateurs can post there own videos online and people love to watch it. People watch and comment and get feedback, it has changed the market for media completely.
Nowadays any amateur any amateur can make a video and publish it online, as easily as any professional, this means there is a lot more content out there for media consumers. Why for example, would a consumer choose to watch a professional video over an amateur one? They might not anymore as the market has changed drastically since the internet.
Nowadays you can people called "Prosumers" these are producers/consumers, they watch other peoples work, but also produce things and share it themselves, this has only become able to do it since internet, so again another revolution. The internet has also had a massive impact on distrobution and consumption.
Distrobution wise, the internet allows for free advertising which means money is saved. It also allows for online shops, this means no more selling CDS OR DVDs in shops as they can quite as easily be sold online.
This being able to sell online has introduced a new theory called ‘the long tail;, this is much more in common within the music industry at the moment than it is with film, mainly because of how long films take to download and how they are not stored digitally online. The long tail allows unheard of artists, like ‘Shearng’ to make a living, not byt selling millions of albums in one go, but by selling small amounts over a constant, if you to make a graph of show an example it would be vey drawn out and long, hence the name, the long tail. This is definitely a revolution as it allows people who would not have been previously able to make a career, be able to now, and all thanks to the internet.
The internet has also changed how we listen to and buy music. Music is now hosted online in pay sites such as ‘iTunes store’ this allows people to buy straight offline, why go to the shop and buy a whole album when you can get the specific song you want from the internet in an instant. The internet has revolutionised how we listen to music.
People use to buy albums and listen to the whole thing, now there is no need to buy albums it has changed this, with people listening to maybe one or two songs from an album and that is all.
The main way, in my opinion, in which the internet has revolutionised the media is through interaction.
Say a news reporter were to post a report on something, every day people could then comment, giving there views, or maybe even update the report, in some ways we are very much taking it into our own hands.
Wikipedia for example, an online inventory with information about pretty much everything, and all built by contribitions from everyday people. Before web 2.0 a team of people would be required to create such a thihng, gathering knowledge offline and putting it online. Now web 2.0 is introduced, the information people know, they want to share and they do out of free will, definately another revolution that the internet has caused.
The internet also revolutionised the way we play games, with online gaming now a massing thing. People interact with each other through games over the internet. This has become so popular that people believe that is may start becoming a threat to other media such as the film industry. Why just sit and watch when you can interact and others can interact with you, interactivity with media sees to be what people whant and the internet is what has made this easily accessable.
Every form of media is also now hosted online, films, music, news, games, everything is on the internet, and every single one, consumers can have an input with weather this will be putting their own media online, their own videos, their own music etc, or it be commentating, receiving comments, it is all part of one massive revolution.
As I said before, before youtube amateur videos were unheard of. Now people can be more famous than professionals because of the media they have created, and others have been able to see because of the internet. Before people would have been unheard of, but distrobution has been made so easy that pretty much anyone noe can make them selves heard of if they post the right content in the right places.
The internet is definately a massive revolution, affecting all aspects of the media, and I believe in years to come the media will become more and more reliant on the internet and it will become a much bigger part than it already is.
‘The impact of the internet on the media ‘is revolutionary". This is a statement that I definitely agree with, the advancement in all areas of the media since the internet is massive, weather it be for positive or negative reasons, it has still had massive affect.
To start of, the internet used to be a place for browsing, there was media online, news, videos, articles, lots of information that the viewer could take in, this in itself was a massive advancement, that’s when web 2.0 was introduced.
Web 2.0 is what has allows us, as consumers to interact and be part of things online. Before, you could only read, only watch, whereas now, we can publish things online, we can have our works comment on, and we can comment on others. The internet in terms of media has bought people together, sites like youtube are revolutionising in themselves.
Before web 2.0 and youtube people would only watch professional videos, that’s because the professionals were the only people that had access to different forms of showing their work. If someone were to invite you to watch an amateur video of someone singing a song really badly for example, you wouldn’t have seen the appeal. But now with the introduction of the internet and web 2.0 amateurs can post there own videos online and people love to watch it. People watch and comment and get feedback, it has changed the market for media completely.
Nowadays any amateur any amateur can make a video and publish it online, as easily as any professional, this means there is a lot more content out there for media consumers. Why for example, would a consumer choose to watch a professional video over an amateur one? They might not anymore as the market has changed drastically since the internet.
Nowadays you can people called "Prosumers" these are producers/consumers, they watch other peoples work, but also produce things and share it themselves, this has only become able to do it since internet, so again another revolution. The internet has also had a massive impact on distrobution and consumption.
Distrobution wise, the internet allows for free advertising which means money is saved. It also allows for online shops, this means no more selling CDS OR DVDs in shops as they can quite as easily be sold online.
This being able to sell online has introduced a new theory called ‘the long tail;, this is much more in common within the music industry at the moment than it is with film, mainly because of how long films take to download and how they are not stored digitally online. The long tail allows unheard of artists, like ‘Shearng’ to make a living, not byt selling millions of albums in one go, but by selling small amounts over a constant, if you to make a graph of show an example it would be vey drawn out and long, hence the name, the long tail. This is definitely a revolution as it allows people who would not have been previously able to make a career, be able to now, and all thanks to the internet.
The internet has also changed how we listen to and buy music. Music is now hosted online in pay sites such as ‘iTunes store’ this allows people to buy straight offline, why go to the shop and buy a whole album when you can get the specific song you want from the internet in an instant. The internet has revolutionised how we listen to music.
People use to buy albums and listen to the whole thing, now there is no need to buy albums it has changed this, with people listening to maybe one or two songs from an album and that is all.
The main way, in my opinion, in which the internet has revolutionised the media is through interaction.
Say a news reporter were to post a report on something, every day people could then comment, giving there views, or maybe even update the report, in some ways we are very much taking it into our own hands.
Wikipedia for example, an online inventory with information about pretty much everything, and all built by contribitions from everyday people. Before web 2.0 a team of people would be required to create such a thihng, gathering knowledge offline and putting it online. Now web 2.0 is introduced, the information people know, they want to share and they do out of free will, definately another revolution that the internet has caused.
The internet also revolutionised the way we play games, with online gaming now a massing thing. People interact with each other through games over the internet. This has become so popular that people believe that is may start becoming a threat to other media such as the film industry. Why just sit and watch when you can interact and others can interact with you, interactivity with media sees to be what people whant and the internet is what has made this easily accessable.
Every form of media is also now hosted online, films, music, news, games, everything is on the internet, and every single one, consumers can have an input with weather this will be putting their own media online, their own videos, their own music etc, or it be commentating, receiving comments, it is all part of one massive revolution.
As I said before, before youtube amateur videos were unheard of. Now people can be more famous than professionals because of the media they have created, and others have been able to see because of the internet. Before people would have been unheard of, but distrobution has been made so easy that pretty much anyone noe can make them selves heard of if they post the right content in the right places.
The internet is definately a massive revolution, affecting all aspects of the media, and I believe in years to come the media will become more and more reliant on the internet and it will become a much bigger part than it already is.
Friday 7 May 2010
MediaMe Newspapers
I have copies (going fast) of the MediaMe Newspaper. It's a paper written specifically for the critical perspectives unit - with intense focus on media in the online age. If you'd like one they're 50p each. If there is enough demand I'll take orders (I can only order batches of 20).
Wednesday 5 May 2010
The Googlization of everything
I have put a link to this blog on because I found it quite an interesting read.
http://www.googlizationofeverything.com/
http://www.googlizationofeverything.com/
Tuesday 4 May 2010
We Media + Dan Gillmor
title on Prezi
This link below is to a talk called We the Media, delivered by Dan Gillmor in 2004 to an IT conference.
http://cdn.conversationsnetwork.org/ITC.AC2004-DanGillmor-2004.11.06.mp3
See also
http://en.wikipedia.org/wiki/Dan_Gillmor
This link below is to a talk called We the Media, delivered by Dan Gillmor in 2004 to an IT conference.
http://cdn.conversationsnetwork.org/ITC.AC2004-DanGillmor-2004.11.06.mp3
See also
http://en.wikipedia.org/wiki/Dan_Gillmor
Sunday 2 May 2010
Media Guardian
Make sure you keep reading the media guardian: technology. There's a link on this blog to it. There is an excellent feature on the history of the internet and how it's changed our culture for ever. I would think this is very useful for supplementing your discussion of "history" in your exam response.
Incase you find it difficult locating the link (or simply can't be bothered so scroll the page) here it is:
Dan Gilmor
Here is the link to Dan Gimor's blog. There is some really interesting posts about google, the death of newspapers, the impact of online media etc. This should be a good follow on from the case study we did, in class, on the News.
http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/05/hyperlocal_and_.html
I will, also, photocopy some relevant chapters from his book "We Media".
http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/05/hyperlocal_and_.html
I will, also, photocopy some relevant chapters from his book "We Media".
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