It's a theoretical approach to online media. 
Your answer must be organised in the following way:
15% of your answer discussing the past 
70% of your answer discussing the contemporary (the last few years)
15% of your answer predicting the future.
You must use specific case studies to support and challenge theory.
You must reference the theories you're using appropriately.
You must use case studies from a minimum of 2 media areas (e.g. journalism, gaming, music, film, TV)
 
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