Avatar, to me, is revolutionary. James Cameron epitomises some points raised by Henry Jenkins in his book Convergence Culture. For me, the film is an excellent example of the blending of old and new media in order to lure the audience back to the cinema, following a decline in dvd sales. Not only does James Cameron use performance capture to provide human emotion to CGI characters (in real time) he is one of the first directors to use a virtual camera on set (enabling him to see the performance of the "human" actors as "CGI creations" in realtime.). Cameron also, attempts to change 3D cinema and make it appear less like a feature/attraction and more like a technique to compliment the special effects and bring the world of Pandora to life. Moreover, the film converges traditional film making (costume, art, actors, reference cameras etc.) with new digital film making (pushed to it's limits - performance capture in real time, digital prosthetics).
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