National Media Museum Resources

Here are some excellent PDF's provided by the national media museum.

What is Web 2.0 (reference to some theory)
http://www.nationalmediamuseum.org.uk/~/media/Files/NMeM/PDF/Collections/NewMedia/General-WhatIsWeb2.0.ashx

A brief history of the Internet
http://www.nationalmediamuseum.org.uk/~/media/Files/NMeM/PDF/Collections/NewMedia/General-ABriefHistoryOfTheInternet.ashx

Viral Marketinghttp://www.nationalmediamuseum.org.uk/~/media/Files/NMeM/PDF/Collections/NewMedia/ViralMarketing.ashx