This is a really cool video about how web 2.0 affects out identity and how media has developed over the years.
Consider your own media use and how it has changed so that you can inform your exam answer with personal response. Think about websites you used to visit compared with ones that you visit now and what you use them for.
You could even have a go at creating your own video response.
Furthermore, this is also an excellent link with media and collective identity for a discussion of how representation and identity can be affected in the future.
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