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Monday 22 March 2010

Morgan Stanley Report

Below is a link to the Morgan Stanley report which focuses on how teenagers consume the media. What is interesting is that teenagers don't twitter and don't want to pay for online content.

Morgan Stanley Report

After reading the report think about the following: To what extent does your own media consumption confirm or challenge the trends identified by Morgan Stanley?

Moreover, conduct a small audit amongst a small representative sample of teenagers and compare your findings to those of the Morgan Stanley report.

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